About me
Marisa
Fontinha
I’m a UX Writer and Content Strategist with more than 15 years of experience helping brands define their tone of voice, communicate with impact, and deliver user-centered content.
I’ve designed and implemented content strategies that support business goals — and written across formats: websites, apps, video scripts, newsletters, landing pages, campaigns, and editorial content. My SEO expertise ensures that every piece of content is both user-friendly and discoverable.
User experience is always at the heart of my work. I rely on research and user testing to support decisions, collaborating with UI, UX, and product managers to create cohesive experiences that also meet business metrics.
For six years, I’ve led and mentored UX writing teams, exploring what makes us unique as content professionals and building the tools we need to succeed. I also bring project management experience in agile environments, supporting cross-functional teams and stakeholders.
Who am I?
Curious by nature, I light up when I’m learning something new.
Organized and practical, I love building detailed project timelines.
Collaborative at heart, I support colleagues and ask for help when needed.
I thrive in cultures that value knowledge-sharing, experimentation, and fun — because that’s where the best work happens.
Experience
Check LinkedIn to see detailed experience and primary responsibilities.
- 2021 to present — UX Writer and Content Designer — Freelancer
- 2018 to 2021 — Associate Content Director @Deloitte Digital
- 2016 to 2018 — Digital Content Lead @Wingman
- 2006 to 2015 — Digital Copywriter | UX Writer | Email Marketing Specialist — Freelancer
Skills
- UX Writing & Content Design
- SEO Strategy & Implementation
- On-page Conversion Optimization
- Digital Content Marketing
- Digital Communication Strategy
- Tone of Voice & Brand Language Definition
- Storytelling & Narrative Design
- Team Leadership & Mentoring
Hi! I'm Marisa. 